Home chevron_right Meet your SDR
The Moat

Your SDR isn't a chatbot. She has a name.

Every other AI-SDR vendor sells a fictional persona: Ava, Olivia, Skyler. We send a real human. Sourced, vetted, trained, named, photographed, in your Slack. The most defensible thing we sell.

Meet the bench How we hire them
The Bench

Five people, one of them is yours.

The current SDR bench. Vertical-matched, multi-year tenured, real photos. You'll meet three of them on the discovery call and pick one.

Maya R.
Maya R.
Healthtech specialist
5yexp17/qtr
Marcus L.
Marcus L.
SaaS & PLG
4yexp21/qtr
Jordan K.
Jordan K.
Fintech & Compliance
6yexp14/qtr
Priya D.
Priya D.
Staffing & Agencies
3yexp19/qtr
Andrew T.
Andrew T.
Enterprise IT
7yexp12/qtr

You interview your SDR. You pick them. If the chemistry isn't right at any point in the engagement, we swap them. No awkward conversation, no replacement fee. The whole industry charges for this. We don't.

The hiring funnel

How an SDR makes the bench.

Most of the SDRs who apply never make it onto your account. The bar is set by the people we already trust on the bench.

01 · SOURCED

Sourced

Inbound from LinkedIn, plus direct outreach to senior SDRs at category leaders. Minimum 3 years of B2B outbound experience required to even enter the funnel.

Senior-only bench
02 · VETTED

Vetted

Two-stage interview: a written brief on a real ICP scored on research depth, plus a live mock call with our head of SDR scored on objection handling.

Small fraction pass
03 · TRAINED

Trained

4-week paid training on the ReachIQ platform, on cold-email writing, on multi-channel sequencing, on objection libraries by vertical. Pass a certification or exit.

Certification required
04 · ASSIGNED

Assigned

Matched to an account by vertical fit (healthtech to healthtech, SaaS to SaaS). You interview three candidates, you pick the one. No account gets a stretch fit.

You interview, you pick
The training

What 4 weeks of training actually covers.

A senior SDR who already knows how to write cold emails. The training is about the platform, the vertical, and how to work with AI as a partner instead of a tool.

Week 1 · Platform

The ReachIQ stack.

Every feature, every keyboard shortcut, every common debug. They use it daily before they touch a client account.

  • Sequence builder, send-time logic, channel routing
  • ICP scoring, list pulls, intent signal interpretation
  • Inbox triage, reply categorization, escalation rules
  • Reporting: what every chart actually means
Week 2 · Vertical

Industry context.

Each SDR specializes. They learn the buying committees, the jargon, the compliance lines, and the typical objections for their vertical.

  • Buyer roles and their typical priorities by vertical
  • Sample sequences from the top performers in that vertical
  • Objection library: 40+ canned responses, tested live
  • Compliance lines for regulated industries (HIPAA, fintech)
Week 3 · AI-human workflow

Working with the AI.

The skill that separates a good SDR from a great one in 2026. When to trust the AI, when to override, how to teach it your client's voice.

  • How to evaluate AI-drafted openers in 15 seconds
  • When to rewrite, when to ship, when to escalate to strategist
  • Tuning the AI's tone to the client's brand voice
  • Reading the reply triage queue: which 5 to handle personally
Week 4 · Live shadow

Real-account shadowing.

Pair with a tenured SDR on a live account for the final week. Co-write, co-review, co-handle replies. Then certify.

  • 40+ hours of paired live work on a real account
  • Weekly review with head of SDR on output and judgment calls
  • Certification exam: live mock call plus a written campaign brief
  • Only certified SDRs ever get placed on a client account
A day in the life

What your SDR actually does.

Not a job description. The literal hour-by-hour pattern of work, with AI in the loop instead of replacing them.

08:30
Overnight intel review AI

The platform delivers a morning brief: new ICP-fit contacts surfaced overnight, intent signals fired (hiring, funding, stack changes), replies that arrived after hours and need a human eye.

09:00
Approve and rewrite openers SDR

AI has drafted 80 personalized openers for the day's sends. Your SDR scans each one in 15 to 30 seconds, ships about 60, rewrites 15, kills 5. Quality control on the AI's output.

10:00
Multi-channel sequences fire AI

Emails go out at per-recipient optimal times throughout the morning. LinkedIn connection requests fire from the SDR's profile. Phone touches queued for the afternoon call block.

11:30
Reply triage AI SDR

AI categorizes each reply (warm, objection, OOO, unsubscribe, not now). SDR handles the warm and objection threads personally, the rest are auto-routed.

13:00
Phone block SDR

2 to 3 hours on the phone with the prospects most worth a real conversation. Voicemail scripts personalized. Connect rates tracked, retried, and rotated.

15:30
Meeting hand-off briefs SDR

Books meetings that landed on your AE's calendar today. Each gets a 1-page brief: who the prospect is, what they care about, what to avoid, what to ask. Lands in your inbox an hour before.

16:30
Tomorrow's plan AI SDR

AI generates tomorrow's prospect list and proposed sequence sends. SDR reviews, adjusts, approves. Pings you in Slack if anything needs your call before EOD.

Why this matters

Real beats uncanny.

The fully-autonomous AI SDR is a category-defining pitch. It's also a structural risk. Three reasons we bet on humans plus AI instead.

01 · Uncanny

Buyers can tell.

When a prospect realizes "Ava" is a bot pretending to be human, the trust collapses and the deal usually goes with it. Even brilliant copy reads differently once the magic trick is over.

02 · Brittle

AI still misses nuance.

"We'll revisit Q4" is not a no. "Send me a deck" is sometimes a polite brush-off. The judgment calls that close deals are exactly the ones AI gets wrong most often.

03 · Locked-in

Faces don't scale with the model.

If a vendor ties their brand to a fictional avatar, every model upgrade leaves Ava looking less impressive. We don't carry that risk because Maya is a real person doing real work.

SDR FAQ

Questions, answered.

Dedicated. One SDR, one account, one workload. We don't stretch SDRs across 5 to 10 clients the way agencies do, because the result is generic outbound that nobody owns. The number of meetings you see depends on real attention to your ICP, your messaging, and your replies.
Yes. They're salaried full-time employees of ReachIQ (via our staffing arm, Resourcifi). Not 1099s, not contractors, not a marketplace. That matters because it's the only way to invest 4 weeks in training without recouping it across multiple clients.
It happens. SDR turnover industry-wide is brutal. When it does, we hand-pick a replacement from the bench (vertical-matched), brief them on your account in detail, and have them on a Slack intro within 5 business days. The hand-off is structured to keep the playbook and the relationships intact.
Yes, free and any time. We'd rather swap an SDR at month 2 than churn the engagement at month 4. The whole industry charges a replacement fee. We don't.
Primarily US and Canada hours, with select EMEA coverage for European-time-zone accounts. We don't run offshore-only SDRs because the phone touches need native-speaker fluency on a US call.
SDRs sign NDAs as part of their employment. We don't share account-specific learnings across other clients. We don't train the AI on customer data without explicit opt-in. Same standard as any senior outsourced operator.

Want to meet your three?

20-minute call. We'll walk through the bench, vertical-match three candidates, schedule the intro calls.

Book a Demo See the full Done-for-You plan