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Field notes from the outbound trenches.

Playbooks, benchmark data, case studies, and a glossary for cold email and SDR programs. Free, ungated, written by people who actually run this work.

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Blog

Weekly field notes on outbound, AI SDRs, deliverability, and the B2B sales process.

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Case studies

Founder-led teams and growth leads sharing real metrics from their first outbound program.

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Playbooks

Tactical guides by motion: B2B SaaS, fintech, healthtech, agencies, and staffing.

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Glossary

30+ short definitions for ICP, BANT, deliverability, DKIM, SPF, DMARC, AI SDR, and more.

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Featured

The three pieces worth reading first.

Start here. Each one is the longest, most-cited, most-shared item in its category.

Pillar

The 2026 State of B2B Outbound: Data from 100K+ cold emails

Benchmark report15 min read
Playbook

How to build the perfect ICP and why most teams get it wrong

Playbook8 min read
Case study

How Linear hit 50 enterprise meetings post-Series-A in 6 weeks

Case study6 min read

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