Pillars, playbooks, and data pieces on cold email, AI SDRs, and the B2B sales process. New posts every week from the team running these programs.
We analyzed millions of B2B outbound emails to find the response-rate benchmarks that actually hold in 2026. Breakdowns by industry, role, sequence length, and channel mix.
The headline SDR salary is $70,000. The real cost is closer to $150,000 once you add benefits, tooling, ramp time, and the 18-month turnover risk. Here is the full math.
We pulled subject-line data from millions of B2B cold emails and looked at what actually moves open rates. The answer is shorter, lowercase, and more specific than most teams write.
When you send matters less than what you send, but it matters. Here is the send-time data from millions of B2B emails, broken down by seniority, day, hour, and time zone.
We ran the numbers on sequence length and channel mix across millions of B2B emails. Six touches is the sweet spot. Here is the math, by channel and by sequence position.
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