Pillars, playbooks, and data pieces on cold email, AI SDRs, and the B2B sales process. New posts every week from the team running these programs.
If your emails go to spam, no message will save you. Here is the deliverability stack that lands B2B cold email in the inbox in 2026: secondary domains, authentication, warmup, monitoring, and recovery.
Email-only outbound caps at 3 percent reply. Multi-channel gets you to 10 percent. Here is the sequence structure, channel order, and timing that produces the lift.
Lead scoring is two questions: does this prospect match our ICP, and are they showing buying intent now? Here is how to score both, combine them, and route the result.
If you have nothing today and want a working outbound program in two weeks, here is the daily plan: ICP, list, infrastructure, sequence, first sends, monitoring.
A sending domain set up wrong takes weeks to recover. Set up right, it runs for years. Here is the full setup: domain choice, DNS, mailbox provider, authentication, and the launch checklist.
Lead generation in B2B is not one channel; it is a portfolio. Here are the nine sources of B2B leads, how to pick the right mix for your stage, and a 30-day plan to start.
The honest comparison between AI SDRs and human SDRs. They are not interchangeable. One handles volume, the other handles judgment. The right answer for most teams is to use both.
Most cold email advice is decoration. Here is the structure that actually works: four sentences, one specific opener, one verifiable proof point, one low-friction ask. With examples.
Send us the question. If 3 people ask, we write it. No paywall, no gating.