The quote
In Bruno's own words.
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From kickoff to first qualified meeting. We tried to hire an SDR, it would have taken 4 months and 3x the cost.
Bruno D.Head of B2B · Healthtech Series A
A Series A healthtech B2B leader stood up his first dedicated outbound motion. From signed retainer to a real qualified meeting on the calendar took 14 days. Hiring a single in-house SDR would have taken four months and roughly three times the cost.
Bruno leads B2B at a Series A healthtech. The company sells into hospital systems and provider groups, which is a long, compliance-heavy sales cycle on the buyer side. Outbound had been on the roadmap, but the team had not stood it up yet.
The plan had been to hire a single in-house SDR. Once Bruno priced it out, including ramp time, recruiting cycle, tooling, and the management load on him, the path to a first qualified meeting was roughly four months and well into six figures all-in. Spinning up Done-for-You with ReachIQ was faster, cheaper, and let the team see whether outbound was the right channel before committing to a headcount.
From kickoff to first qualified meeting. We tried to hire an SDR, it would have taken 4 months and 3x the cost.
The DFY pod stood up the program on Bruno's domain, ran the ICP work in parallel with deliverability, and went live the moment all three were healthy.
Signed retainer, ICP brief, target persona list. Bruno reviewed the SDR pod assignment same day.
Sender pool provisioned, DKIM, SPF, DMARC verified, warmup running. No emails sent yet from Bruno's primary domain.
Three personalization angles per contact, drafted, reviewed for compliance language by Bruno, scheduled.
Booked, briefed, on the calendar. Bruno walked into the call with the prospect's trigger and buying context already mapped.
20-minute call. We walk through the exact 14-day onboarding plan and whether your domain and ICP are ready.