The quote
In Jason's own words.
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Open rates doubled in week 2. We're closing $100K deals from cold outbound, first time in the company's history.
Jason L.Founder & CEO · SaaStr-stage SaaS
A SaaStr-stage SaaS founder ran his company's first outbound program with ReachIQ. Open rates doubled in week 2 and the team closed a six-figure deal that came in entirely from the cold channel.
Jason runs a SaaStr-stage B2B SaaS business as founder and CEO. The company had grown to date almost entirely through inbound and referrals. Outbound had never been part of the motion, and the team did not have a dedicated SDR.
Hiring one full-time was on the table, but the math did not work. Between salary, benefits, tooling, ramp time, and management overhead, a single in-house SDR would land at six figures all-in and take 3 to 4 months to start producing real meetings. Jason wanted pipeline he could see in the first quarter, not the second half of the year.
Open rates doubled in week 2. We're closing $100K deals from cold outbound, first time in the company's history.
The Done-for-You program ran on Jason's domain with his SDR pod, his approval on every sequence, and full visibility into the pipeline as it built.
Mapped buying committees for the SaaS ICP, scored 0-100 against fit, locked the wedge offer Jason wanted to lead with.
Three angles per prospect, drafted by AI fine-tuned on millions of B2B sends, reviewed by the SDR pod before anything went live.
Email, LinkedIn, and phone sequenced at recipient-optimized send times. Auto-pause the moment a reply or OOO hit.
Every meeting came pre-briefed for Jason. He walked into calls knowing the prospect, the trigger, and the wedge.
20-minute call. We share what Jason's team did, week by week, and whether it would work for you.