The quote
In Karlo's own words.
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Cost per qualified lead. We sent hundreds of thousands of personalized emails. Our previous agency couldn't match the unit economics.
Karlo B.Growth Lead · Series B Fintech
A Series B fintech growth lead replaced an underperforming outbound agency with ReachIQ. Hundreds of thousands of personalized emails went out and the cost-per-qualified-lead landed at $52, all-in.
Karlo runs growth at a Series B fintech. Outbound was already a real channel for the team. They had an agency running it, a real budget behind it, and meeting volume that was technically meeting the brief. But when Karlo looked at the cost-per-qualified-lead, the unit economics did not justify scaling spend further.
The brief was simple: send more, personalize more, and get the cost-per-qualified-lead down to a number that made it worth doubling the budget. The previous agency could do one of those three. ReachIQ was brought in to do all three together, on the same retainer, with full visibility into every email that went out.
Cost per qualified lead. We sent hundreds of thousands of personalized emails. Our previous agency couldn't match the unit economics.
The fintech ICP is narrow and compliance-aware. Volume is meaningless without per-prospect personalization. Personalization is meaningless without enough volume to feed the funnel.
Pulled the existing list, scored every contact 0-100 for fit, and dropped the long tail. Volume went down on day one to lift quality.
Per prospect, drafted by AI fine-tuned on B2B sends, reviewed for compliance language before any send went out.
Send time set per recipient, per channel, per step. No more Tuesday 9 AM blasts. Reply rates climbed off the cadence change alone.
Cost-per-qualified-lead reported weekly. When a sequence dipped, it got rewritten. Nothing ran on autopilot for more than 14 days.
20-minute call. Bring your current cost-per-lead and we'll walk through what's realistic for your ICP.