Long-form playbooks for B2B SaaS, fintech, healthtech, agencies, and staffing. Plus the cross-cutting topics: deliverability, ICP scoring, multi-channel sequencing.
Series A through D. Multi-stakeholder buying. Sequenced by role across email, LinkedIn, and phone.
All-in cost, ramp time, and risk profile across both models. Spreadsheet-style breakdown with sensitivity tables.
The exact email plus LinkedIn plus phone cadence that lifts reply rate 2-3x over email-only. Step-by-step.
How to define your ideal customer profile, score every contact 0-100, and auto-skip low-fit prospects.
Sender domains, warmup, DKIM, SPF, DMARC, and how to keep your cold email out of the spam folder.
Subject lines, openers, body, CTA. Three personalization angles per prospect. The patterns that still convert this year.
20-minute call. We share what we've seen work for teams that look like yours, no slides required.